Monday, December 5, 2011
There was an article I read written by Tanzina Vega, called With a Click of the Remote, Impulse Purchases. It talked about Verizon's new application. It will basically allow viewers of shows owned by the A&E network, such as, American Pickers and Pawn Stars. Essentially all you will have to do is watch the show if you see something you like on the show, all you have to do is open your phone and click on to purchase it. I can see this being both good and bad. Good for the boost of the economy, but bad for the impulse shopper that can never say no. This is making it easy for someone that has a problem to totally lose control. On the other hand it makes it easier for someone to purchase something that they really want. They will signal you with a small icon in the upper right corner of the television screen when there is an item available. Then when you touch the button the screen will split into two and you can complete your order that way, or you can use your phone the choice is yours.